This article on nutrition and health written by Ben Popken first appeared at today.com
A nation of time-starved consumers looking for a health edge has embraced the blades of a blender.
Americans trying to cram more fruits and vegetables into their diet have gone on a smoothie and juicing binge. There’s even a new product category, the “personal blender,” which has seen a 17 percent growth in the past year alone. It has a smaller counter footprint than a traditional KitchenAid-style model and sports a smaller container, 3.5 oz or less container, that often doubles as a to-go cup.
And why not? After you’ve blitzed your beets, clobbered your kale and rendered your peanuts to powder, a liquid meal can be convenient. Instead of cooking, cutting and chomping, just gulp and go.
But some mixer makers also believe their products unlock nutrients that your body wouldn’t be able to get to otherwise.
One of them, the popular “NutriBullet,” made by Capital Brands, says it turns ordinary foods into “Super Foods.” By pulverizing ingredients “at a cellular level,” the product claims it “releases vital nutrients that would have otherwise remained locked inside un-chewed bits of food.”
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